Saturday, March 7, 2009

FedEx Freebies

FedEx/Kinko's will provide job seekers with 25 free copies of their resume (albeit for only one day, March 10). It's a great example of socially-conscious marketing. The round-up is here at Microgiving.

I oftentimes see companies doing things like this. My first reaction is always one of excitement and empathy. I immediately see the company in a better light. My second reaction is always one of suspicion. When my first reaction is not invalidated by the second reaction, as in the case of FedEx, I smile even wider.